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Online platforms

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Social media, platform incentives, moderation, and effects on users.

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Principles

  • Platform incentives and design affect what users see and how they behave.
  • Evaluate platform policies by observable effects, clear rules, and accountable enforcement.

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Check your understanding

Why consider a platform's incentives and design?
They can affect what users see, what is rewarded, and how people behave.
Only written policy can affect behavior.
Platform design has no relationship to user outcomes.

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